Friday, July 1, 2011

Distinct Life x New Balance "30 for 30"

Burn Rubber co-owner Rick Williams got together with New Balance to start a campaign titled “30 for 30.” Every day in the month of June was to show the past, present and future of New Balance’s lifestyle range. This meant showing off some older Japan-only classics to the new American running brand(that you've probably started to see commercials for). On the 30Th day they announced the 2012 Burn Rubber x New Balance collaboration which is unfortunately short on details.

Video directed by Champion Media and The Art Direction
And music by Filthy Rockwell

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